Whether you are a start-up or an established business, sales, strategy, and marketing are essential to your growth. In order to increase sales and create that growth, the key way to get and hold attention is to focus on the audience and provide your prospective customers with valuable information. Ask yourself: “How does your company benefit your customers?” In an ever changing market, your prospective customers don’t necessarily want to know what you’re selling or hear a sales pitch; what they want is their problems solved. If you can solve their problems and provide benefits to help them reach their goals, that’s essentially what you want your prospective customers to know about your company. Let us help and give you a few tips on how to increase your sales and create growth.
Tip #1 Value Creation of Content
In an ever changing market, customer needs change and you have to create content that’s helpful and allows your prospective customers to see the benefits of your services and products. Informative content is what you want to offer in your brochures or with any promotional display. Focus on the benefits and how you can solve their problem. This will generate a need for your product or service…and not just a “want.”
Tip #2 Value Feedback
Feedback is essential for success. Listen to that feedback and implement changes essential for growth. It’s important for businesses to respond and adapt to change in order to stay ahead of the competition. When speaking with your prospective customer, keep an open ear…leads will be more impressed if you spend 70% of the conversation listening and 30% talking. If you are not changing and going through the cycle of research, it’s time to make a change and grow your business.
Tip #3 Raise Brand Awareness
You want more sales? Traffic? Growth? Take advantage of your brand, reputation, and identity. Add value to your brand by being authentic. Differentiate yourself from the rest with a USP (unique selling point)…then advertise it on all of your content. This should be consistent to your core values, skills, and history. Once you have your brand content in check, implement it by taking advantage of promotional displays. Go the extra step and customize your brochure holders, sign holders, table tents, and other display stands with custom silk screen printing…adding your logo or slogan raises your brand awareness!
Tip #4 Eye-Catching Design
Be creative with your design. Make it eye-catching so you will stand out from the rest. Put the spotlight on your company with a great brochure and follow it with a sleek, customized brochure holder, sign holder, or display stand. This will allow you to communicate with your customers directly and generate leads.
Tip# 5 Use your Display Stands to Connect on social Media
Not all prospective customers will be ready to purchase your product, but by offering them a connection with your company through social media, you are essentially nurturing them. By continuing to follow your company through social media, you can feed them the latest updates and helpful tips until they eventually become ready to purchase your products and services. So don’t forget to maximize the power of social media. These days, there’s no better way to show your promotional displays and get your company’s message across.