Imagine your operation without an effective sales force, the women and men who quite often represent the face of a company. The personality that cements the bond with clients, earning the trust of that client and his or her choice to do business with you above all others. You can’t underestimate the value of a hard-working salesperson.
As a client liaison, a good salesperson must also answer questions about various operational aspects, requiring a deeper internal knowledge than is often required of other personnel. In recognition of their heroic efforts, Friday, December 13th is designated National Salesperson Day!
National Salesperson Day was first observed in 2000 and one could argue that this was long overdue. From the 1800s all the way through the 1950s, the “salesman” was often considered a disreputable manipulator using sly techniques to “trick” one into buying something. The image of peddlers promoting cure-all snake oil has basis in fact. Times have certainly changed.
Different sales techniques took shape from the 1920s-1950s. The psychology about understanding buyers and what makes each “tick” was first considered during this period. Dale Carnegie’s How to Win Friends and Influence People coincided with the advent of “relationship selling.” The practice of overcoming objections also became known as barrier selling.
If you’ve ever seen Glengarry Glen Ross, you’ll recall the explanation of AIDA in a rather brutal sales “motivation” meeting. It’s a formula that also became popular in the ‘50s, standing for Attention, Interest, Desire, Action. In theory, successfully convincing a sales prospect in all four areas adds up to signing the dotted line. AIDA was widely adopted from that point forward by telemarketers and door-to-door salesmen up to top execs.
You can make every salesperson feel like a top exec for National Salesperson Day with Executive Series Name Plate Holders. Style NPA2 delivers exceptional class with Silver Posts. Clear Glass Green Executive Name Plate Holders take the elegance a notch higher. Think about it and be sure to thank your sales team!