From trade shows to pop-ups, we’re heading into the busiest time of year for huge indoor conventions as well as outdoor festivals, charity events, concerts, and markets. They all require a certain approach to signage for product displays, directional guidance, and promotions…only with vastly different variables.
As many weekly Farmers Market vendors can testify, wind and rain are the most obvious factors in outdoor display setup. Tent and booth stability are paramount; securing banners, point-of-purchase (POP) displays, and literature holders take the same type of consideration.
Vinyl banners hold up well to nasty weather conditions and acrylic also offers durability and protection. Table tent literature displays in block form, for example, stand up to wind better than some lighter displays.
Weather can also be a strong benefit for outdoor event vendors. Tying in promotions with summer (custom t-shirts, cold drinks/snacks, sun visors, etc.) can bring attention and foot traffic your way, not to mention added word-of-mouth advertising.
Indoor events offer a much different allure. Once broader general advertising brings visitors through the door, capturing the eye takes a completely different focus. With weather-related concerns out of the picture, more display options become possible. Electrical signage and engaging, eye-popping lighting are just a couple.
Countertop displays and sign holders can also take on a more exquisite, classy approach. Sturdy premium thickness acrylic offers strength and durability with heavy indoor foot traffic. Insert patterns and colored borders also catch the eye – finer details you might not otherwise think of.
Personal branding applies to a different selection of giveaways for indoor venues, too. Gift items and accessories for electronics (think flash drives and tablet cases) will draw bigger crowds to your stage and help add to the buzz!
Inside or out, one secret to a successful booth applies either way: avoid clutter. Past experiments have shown that TOO many choices on a “busy” table can actually be intimidating and drive customers away…clear selections in a more spacious presentation drive sales!